2-3 minutes in a cryotherapy sauna or cryochamber is a real treat for the body. But an actual “treatment,” it’s far from.
Cryotherapy’s popularity has yet to reach peak figures, meaning that the industry continues to grow and provide opportunities for entrepreneurs and health pros to get in on the action. (The Spa Butler specializes in helping cryo business newbies get started.) But capitalizing on the attention surrounding cryotherapy also entails convincing curious yet skeptical customers to come in and give the process a try.
This explains the cryo community’s widespread insistence on characterizing the process as a legitimate medical treatment. After all, conditions like lower back pain and sports-related injuries are alleviated with ease in a well-executed cryotherapy session, and many longtime business owners sport authentic health and wellness credentials that validate their faith and experience in cryotherapy’s effectiveness.
The phrase “truth in advertising” rings true in this regard especially, however. No matter how enjoyable and worthwhile cryotherapy has long been, the cryotherapy industry has yet to meet the requirements that would make its freezing sessions true “treatments” in the eyes of the government, let alone unsuspecting newcomers.
One common line that many cryotherapy centers are using in fine print is, “Cryotherapy is not a medical treatment and not intended to diagnose, treat, cure, or prevent any disease.” The more reputable cryo establishments out there are transparent about this with clients. But the cryo boom gives room for less trustworthy centers to make the most of clients’ ignorance on all of this.
“One of my concerns has always been that people see very good money in cryotherapy and will open cryotherapy centers all over the place, without taking the time to educate themselves about the industry and history,” said, Joel Speers, Co-Owner of Health Fit Systems. “It’s new technology, and not approved by the FDA,” he added. “There are huge legal liabilities which can be avoided by substituting the word ‘treatment’ with ‘assist in recovery’ or ‘session.'”
Neither the FDA nor state-level regulatory bodies have officially vetted and come forward to manage cryotherapy as a regimented industry like more established health and wellness offerings. If governmental bodies aren’t overseeing the cryotherapy community, it’s up to individual owners to prioritize their clients by way of clear language on the process. And calling cryotherapy a “treatment” is too murky to qualify as solid business sense.
The Spa Butler welcomes first-time business owners and entrepreneurs to get in touch about these issues. The ins of outs of cryotherapy are what we specialize in. Contact us to learn more about breaking into the cryotherapy industry in a way that attracts success, growth, and long-term client relationships for you.
