When starting a cryotherapy business, one of the most important steps is choosing what services you’ll offer. Now, you might be thinking, “Isn’t cryotherapy only one service?” Actually, no! You might be surprised to learn that there are several different cryotherapy services to consider.
Choosing the right cryotherapy services is the foundation of your patients’ satisfaction and, ultimately, the success of your business. In this article, we’ll be exploring the many available cryotherapy services and important factors to consider when building your service menu.
Types of Cryotherapy Services to Consider
Cryotherapy, which means “cold therapy,” is a day spa service that exposes the body to extremely cold temperatures for short periods. Within the broad category of cryotherapy, there are several types of session offerings, including:
Whole Body Cryotherapy
Whole body cryotherapy uses liquid nitrogen to create extremely cold air (as low as -230°F) in a small, enclosed chamber. This sudden drop in temperature activates the body’s most powerful survival mechanisms, which results in the rapid circulation of oxygen-rich blood throughout the body.
A session lasts only one to three minutes and costs $35 to $50.
Localized Cryotherapy
While whole-body cryotherapy is great for reducing overall inflammation and muscle soreness, sometimes certain parts of the body need a little extra attention. That’s where localized cryotherapy comes in, which applies liquid nitrogen to localized areas. This service is excellent for minimizing pain, reducing swelling, and promoting healing in specific areas such as the neck, knees, shoulders, elbows, wrists, and ankles.
A session lasts about 15 minutes and costs about $45-$65 per area.
Cryo Facials
Cryo facials are becoming increasingly popular across the esthetic industry for their firming and brightening results. During a cryo facial, freezing cold liquid nitrogen is dispersed over the client’s face. The result is glowing, youthful-looking skin and reduced inflammation, fine lines, wrinkles, and acne.
A typical session lasts 15 minutes, however, the liquid nitrogen is only applied for two to three minutes, and costs between $50 to $150.
Cryo Slimming & Cryo Toning
Cryo Slimming and Cryo Toning use the same cooling technology—the only difference is the setting to which the wand is programmed. Cryo Slimming is a localized fat loss approach that reduces stubborn pockets of fat on the stomach, thighs, arms, and back. Most people require about five sessions lasting about 30 minutes to achieve the desired results. A single session costs about $350.
Cryo Toning is effective for tightening loose skin and eliminating the appearance of cellulite. A session usually lasts 20 minutes, and three to five sessions are recommended for best results. However, unlike Cryo Slimming, multiple areas can be targeted in a single session, which costs about $200.
Factors to Consider When Choosing Your Services
Mobile vs. Stationary Business
Many people have had success starting mobile cryotherapy businesses, which are cryotherapy centers housed within a trailer, RV, bus, or box truck. A mobile cryotherapy setup starts at about $60,000, which includes a 16-foot trailer, a custom-built whole-body cryotherapy machine, a custom interior, two changing rooms, LED lighting, upgraded electrical, and a gas-powered generator.
A stationary cryotherapy center, on the other hand, costs more to set up and operate, but you can offer a broader range of cryotherapy services and serve more people at once, as you’ll have more space for machines and treatment areas.
Your Budget
While offering all of the above cryotherapy services is a great goal, it’s essential to be realistic about your budget. Adhering to your budget will naturally help narrow down what machines and setup you can afford at this time.
Keep in mind that some medical spa equipment companies offer various payment options, including financing, leasing, and renting, that could allow you to secure equipment that you otherwise wouldn’t be able to afford.
Demand
Determine what services are most in-demand by conducting internet research, conducting a local survey, or asking people you know what services they might be interested in.
New vs. Used Equipment
Before purchasing new cryotherapy machines for your business, consider the pros and cons of buying new vs. used equipment. New equipment allows you to offer the latest, most effective services to your clients and will last longer.
Used equipment is less costly, but it will employ older technology, might require more maintenance due to wear and tear, and will not last as long.
Receive Expert Guidance
Choosing how to set up your cryotherapy business and what services to offer requires big decisions. Receive the support and guidance of experts by reaching out to our knowledgeable staff at The Spa Butler. Our team of seasoned spa equipment consultants can help you make the best decisions for you and your new cryotherapy business.