The medical spa industry is rapidly growing and is estimated to reach a global value of $27.6 billion by 2025.[*] This is great news for medical spa business owners, but with rapid expansion also comes a surge of competition. To stay ahead, dialing in your marketing plan is essential.

Thankfully, in today’s digital age, effectively promoting your business can be done on a budget with content marketing. What exactly is content marketing and why is it important for medical spa businesses? Here’s what you need to know.

What Is Content Marketing?

Content marketing is a marketing strategy used to attract and engage an audience by creating and sharing relevant blogs, videos, pictures, and other media on your business’s website and social media channels. While content marketing used to be considered a helpful bonus, it’s now become a necessity for any modern brand.

What Are the Benefits of Content Marketing?

How does regularly posting blogs, sharing images on social media, and creating informative videos promote sales? Here are the top ways:

1. Drives traffic to your website

By sharing high-quality blogs and videos that answer people’s most common questions, Google will reward your website with better rankings on the search engine results page—and better rankings mean more website visitors.

2. Helps influence conversions

By attracting more people to your site with content, you open the door for them to discover your services, visit your medical spa, or share your offerings with someone they know. Here are some statistics that demonstrate that:[*]

• 61% of people in the U.S. have made a purchase based on recommendations from a blog.
• Small businesses with blogs get 126% more lead growth than those without blogs.
• Content marketing leads to conversion rates six times higher than other methods.

Content marketing is so powerful and effective because it’s built on sharing helpful information. It’s subtly persuasive without being “in your face.”

3. Generates credibility

Great content can position your company as an authority in your industry and help you establish a strong brand identity. By sharing accurate, helpful information, customers are more inclined to trust you with their time and money.

4. Builds relationships with customers

Engaging blogs and social media posts give your audience a peek into your business’s inner workings, personality, and knowledge base, making them feel more connected to you and your business.

Content marketing also allows you to directly interact with your audience via comments, making your customers feel like they know you and are supported by you.

5. Sets your business apart from competitors

Branding is much more than a logo and color palette. Successful brands use content marketing experts as an opportunity to paint a complete picture of who they are, what drives them, what makes them unique, and their customer promise, personality, and values.

Is Content Marketing Affordable?

Content marketing costs 62% less than outbound marketing yet generates three times as many leads.[*] Even better? A little quality content can go a long way. More than 81% of content marketers experienced increased traffic by investing as little as six hours per week into their social media content.[*]

Since creating content is relatively affordable and highly effective, many small businesses will see an impressive return on investment (ROI) on their content marketing over time. In fact, per dollar spent, content marketing efforts produce three times as many leads as paid search ads.[*]

Create a Content Marketing Strategy

Content marketing offers incredible benefits, but creating an effective content marketing strategy is about more than slapping some random pictures on Instagram and putting up a quick blog post here and there. If you want to get the most bang for your content marketing buck, your content should be strategic in your chosen topics, how your content is put together, and how it’s shared.

This is where hiring an experienced freelance (or in-house) writer and social media manager is key. These professionals have the skills and knowledge to craft content that will engage your audience and convert visitors into life-long customers.

Connect with The Spa Butler

When opening a medical spa business or revamping your current business, nailing down your content marketing strategy is only one part of the process. If you need support selecting and purchasing your medical spa equipment, don’t hesitate to reach out to The Spa Butler team.

We might not be content marketing experts, but we know medical spa equipment like no other! Specializing in esthetic machine sales, we have the know-how and resources spa owners need to succeed.